When it comes to searches on Auto Trader, the country\u2019s leading marketplace for new and used cars, German brands dominate. Collectively the top four brands accounted for 34.2% of searches on the site, according to figures for August 2014 – released today.<\/p>\n
Of these, cars made by BMW and Audi headed the list, making up one in five of all site searches. Volkswagen and Mercedes completed the top four August sweep, with a further 15% of search volumes between them.<\/p>\n
Most searched for \u2013 by brand in August\t<\/p>\n
1\tBMW\t10.3%
\n2\tAudi\t9.1%
\n3\tVolkswagen\t7.7%
\n4\tMercedes Benz\t7.1%
\n5\tFord\t6.8%
\n6\tVauxhall\t5.0%
\n7\tToyota\t3.8%
\n8\tLand Rover\t3.4%
\n9\tHonda\t3.2%
\n10\tNissan\t3.1%<\/p>\n
\u201cWe shouldn\u2019t be surprised that German brands dominate,\u201d commented Nick King, Auto Trader Market Research Director. \u201cThere are good reasons why the BMW 3 Series consistently tops the chart, with VW\u2019s Golf and Audi\u2019s A4 not far behind. A combination of premium positioning, quality and regular model updates help keep these models at the front of mind for those looking for a new car \u2013 and for those who simply aspire to own a premium new or used car.\u201d<\/p>\n
In August, seven out of ten cars in the top ten model list were German. Of the remaining three models two are made in Germany, Ford\u2019s Cologne plant producing right-hand drive Fiestas and the Ford Focus. That leaves the Vauxhall Astra, in ninth place with 2.4% of all searches, as the only British representative. The Astra is made at Ellesmere Port.<\/p>\n
Most searched for \u2013 by model (new and used) in August<\/p>\n
1\tBMW 3 Series\t5.5%
\n2\tVolkswagen Golf\t4.5%
\n3\tAudi A4\t3.2%
\n4\tFord Focus\t3.2%
\n5\tBMW 5 Series\t3.1%
\n6\tAudi A3\t2.8%
\n7\tFord Fiesta\t2.8%
\n8\tMercedes-Benz C-Class\t2.7%
\n9\tVauxhall Astra\t2.4%
\n10\tMercedes-Benz E-Class\t2.2%<\/p>\n","protected":false},"excerpt":{"rendered":"