Independent car auction firm G3 Remarketing has strengthened its management team as the company gears up for further growth.<\/p>\n
With almost 30 years\u2019 sales and marketing experience, Chris Lamb has been appointed to head up a new communications department within the organisation.<\/p>\n
He brings with him a wealth of strategic, multichannel marketing knowledge following an extensive career with Bradford-headquartered Barrett Steel.\u00a0 There he was responsible for everything from the brand\u2019s digital presence through to the formation and development of a new marketing team, marketing tech integration and the management of third party agencies.<\/p>\n
\u201cWe\u2019re handling more stock than ever before and attracting record numbers of buyers now we\u2019re running up to four sales per week,\u201d explains G3\u2019s founder Matt Dale. \u201cBut we operate in a competitive landscape so don\u2019t ever rest on our laurels. Chris\u2019s key responsibilities are therefore to maintain and boost footfall to our auctions, project our reputation to support the work of our account management team, and raise awareness of the new motoring technologies we\u2019ve brought to market this year.<\/p>\n
\u201cHe\u2019s got plenty to get his teeth stuck into.\u201d<\/p>\n
Focusing initially on the consolidation of G3\u2019s communications activities to date, a key priority for Chris will be the project management of a new company website.<\/p>\n
\u201cWe may have a 93% customer retention rate but that doesn\u2019t mean we stop looking at ways to improve the customer experience. Our website isn\u2019t as intuitive as it should be, so we\u2019re going to introduce an interface that is slicker, quicker and packed full of more functionality. This will surely prove attractive for new vendors and buyers too.\u201d<\/p>\n
Chris will also assume overarching responsibility for G3\u2019s email marketing, SMS, direct mail, PR, SEO, events, social media, advertising, and corporate sponsorship activity. But whilst he has an eye for detail as well as creative flair, he\u2019s equally as interested in the optimisation of data that will boost the effectiveness of every campaign moving forward.<\/p>\n
Chris summarised: \u201cI have the enviable position of working with a brand that already has a strong industry reputation. Yet the company has evolved significantly since it was formed in 2009, so it\u2019s important that our communications strategy reflects the G3 of the future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"