it would become market leader by the close of 2015 with 500,000 cars listed<\/a>, overtaking Auto Trader. There are currently 327,500 cars listed on the \u00a0website.<\/p>\nRAC Motoring Services managing director Robert Diamond said that joining Motors would give RAC Cars a broader customer base.<\/p>\n
\u201cWe wanted to engage with the whole of the UK car buyers and not just RAC customers,\u201d he told Motor Trader.<\/p>\n
Dealers who are already live on RAC Cars can retain a free full listing on the website until end of August and a free restricted listing until the end of December, but will need to become a Motors.co.uk customer in order to be live on RAC Cars from 1st January 2017.<\/p>\n
Diamond said the free RAC model had failed to raise enough money<\/p>\n
\u201cIt [the free model] worked in that lots of dealers signed up and out stock volumes increased significantly. What was trickier was it did not raise enough revenues to support pay per click advertising,\u201d he said.<\/p>\n
Now, together, the two businesses\u2019 combined advertised stock increases to over 400,000 cars from more than 8,000 dealers, with audiences of 4.2m across the Motors.co.uk Network.<\/p>\n
A new RAC Cars website will be launched in May, with enhanced functionality and an improved user journey.<\/p>\n
RAC Cars promoted itself as \u201cthe motorist\u2019s champion\u201d which had \u201cwaived the fees for both private sellers and dealers in response to demands for an alternative to existing used car websites that charge high advertising rates.\u201d<\/p>\n
Phill Jones, managing director of Motors.co.uk, said: \u201cIn RAC Cars, we have a partner that shares our passion for becoming a trusted matchmaker for automotive buyers and sellers.<\/p>\n
\u201cThis is great news for both car dealers and prospective buyers. It will provide dealers with access to a larger audience of in-market car buyers through a single relationship, while consumers will benefit from a greater choice of vehicles and the reassurance of RAC\u2019s compelling consumer products. It also underlines Cox Automotive\u2019s ongoing investment in Motors.co.uk to be the trusted advertising partner to the automotive industry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
RAC Cars is dropping its free to list advertising model Read More…<\/a><\/p>\n","protected":false},"author":4,"featured_media":2378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[229,264],"class_list":["post-3385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-motors-co-uk","tag-rac"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/posts\/3385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/comments?post=3385"}],"version-history":[{"count":0,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/posts\/3385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/media?parent=3385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/categories?post=3385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/tags?post=3385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}