{"id":2732,"date":"2015-11-06T16:52:08","date_gmt":"2015-11-06T16:52:08","guid":{"rendered":"https:\/\/dev.lnetdev.uk\/thevra2026\/?p=2732"},"modified":"2015-11-06T16:52:08","modified_gmt":"2015-11-06T16:52:08","slug":"digital-dominates-used-car-search-dont-count-methods","status":"publish","type":"post","link":"https:\/\/dev.lnetdev.uk\/thevra2026\/digital-dominates-used-car-search-dont-count-methods\/","title":{"rendered":"Digital dominates used car search, but don\u2019t count out other methods"},"content":{"rendered":"<p style=\"text-align: justify;\">The company surveyed over 6,000 used car buyers in September and while 56% said digital means where the main way they find used cars, 16% said driving past the dealership forecourt was the second most popular, followed by recommendations from a friend or family.<\/p>\n<p style=\"text-align: justify;\">Mark Standish, MotoNovo chief executive, said: \u201cAt MotoNovo Finance we continue to lead the call to dealers to develop their online and lifetime CRM activities.<\/p>\n<div style=\"text-align: justify;\" data-responsive-movable-sm=\"ad-80487-5611494\" data-responsive-movable-xs=\"ad-80487-5611494\" data-ad-mobile-replace=\"MPU\">\u201cIt is clear that the showroom and forecourt experience have a real role to play as well. It seems this total \u2018holistic\u2019 support is what is required to embrace the varying needs of a used car buying audience that want information, reassurance and an engaging and enjoyable buying experience.\u201d<\/div>\n<div style=\"text-align: justify;\" data-responsive-movable-sm=\"ad-80487-5611494\" data-responsive-movable-xs=\"ad-80487-5611494\" data-ad-mobile-replace=\"MPU\">MotoNovo Finance September 2015 used car buyer research:<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive\" style=\"float: left;\" src=\"https:\/\/amcdn.blob.core.windows.net\/media\/1\/root\/mnfsepdrivers.jpg\" alt=\"\" width=\"493\" height=\"271\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company surveyed over 6,000 used car buyers in September <a class=\"moretag btn btn-primary\" href=\"https:\/\/dev.lnetdev.uk\/thevra2026\/digital-dominates-used-car-search-dont-count-methods\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[326,139],"class_list":["post-2732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-digital","tag-used-cars"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/posts\/2732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/comments?post=2732"}],"version-history":[{"count":0,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/posts\/2732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/media?parent=2732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/categories?post=2732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/tags?post=2732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}