Ever considered getting testimonials from your customers on the appeal of their trade-in\u00a0vehicle?<\/p>\n
American car dealers are doing just that in this video from Automotive News.<\/p>\n
The topic is covered from about 4:05mins in with a Honda dealer using video to provide a \u201cclear line of communication between a vehicle\u2019s former and future owner, if someone trades in a car and is willing to stand in front of a smart phone camera. They\u2019re asked questions such as whether the car has been in an accident and when it was last serviced.\u201d<\/p>\n
The clips are shared with potential buyers. \u201cNow we have a story to tell, not just a written story, but a story from the customer,\u201d says the dealer general manager.<\/p>\n
\u00a0The video also highlights how technicians are equipped with iPad tablets to narrate videos of faults in customers\u2019 cars, before handing it to a service manager who sends the video to a customer \u2013 a variation of which we see already in the UK.<\/p>\n
A dealer principal says: \u201cOne of the quickest ways to get fired in our store is to recommend something that doesn\u2019t need to be done, because that\u2019s a trust killer and you just can\u2019t recover from that, ever.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"