The collision between manufacturer aspirations and the dealer margin and cost pressure and its \u201chorrific\u201d effect on used car values and renewal business is highlighted in an AM video.<\/p>\n
This alongside with the need to ensure tight stock control and the benefits of bringing digital marketing in-house are topics covered by senior executives filmed during the AM100 Dinner last night in London.<\/p>\n
Five franchised dealer bosses give their views on the greatest challenges and opportunities for their businesses in the next 12 months, ahead of the unveiling of the AM100.<\/p>\n
They are:<\/p>\n
Peter Smyth, director, Swansway Group<\/p>\n
Nigel McMinn, managing director, Lookers<\/p>\n
Simon Bottomley, chairman and group managing director, Thurlow Nunn<\/p>\n
Darren Ardron, managing director, Perrys Motor Sales and<\/p>\n
John Clark, chairman and chief executive, John Clark Motor Group.<\/p>\n
Joining them is Steve Nash, Institute of the Motor Industry chief executive and AM100 Dinner guest speaker and broadcaster Jeremy Vine, giving a consumer view.<\/p>\n","protected":false},"excerpt":{"rendered":"