{"id":1850,"date":"2015-04-07T10:53:31","date_gmt":"2015-04-07T10:53:31","guid":{"rendered":"https:\/\/dev.lnetdev.uk\/thevra2026\/?p=1850"},"modified":"2015-04-07T10:53:31","modified_gmt":"2015-04-07T10:53:31","slug":"30-dealers-target-pcp-customers-early-exchange","status":"publish","type":"post","link":"https:\/\/dev.lnetdev.uk\/thevra2026\/30-dealers-target-pcp-customers-early-exchange\/","title":{"rendered":"30% of dealers target PCP customers for early exchange"},"content":{"rendered":"<p style=\"text-align: justify;\">Dealers are confident they can handle the volumes of PCP cars coming back into the market, according to dealer research carried out by Manheim.<\/p>\n<p style=\"text-align: justify;\">Most dealers welcomed the trade-ins generated by PCPs with 63% of dealers said that the returns were \u201cvery Important\u201d to them.<\/p>\n<p style=\"text-align: justify;\">Only 3.5% of dealers said that PCP returns are not an important source of used stock.<\/p>\n<p style=\"text-align: justify;\">The research confirmed that dealers are proactively targeting customers to enter a new agreement before their contract expires.<\/p>\n<p style=\"text-align: justify;\">A third of dealers target over 75% of their PCP customers for an early exchange<\/p>\n<p style=\"text-align: justify;\">A total of 95% of customers choose to take on a new PCP when they change their car.<\/p>\n<p style=\"text-align: justify;\">Overall, dealers say PCPs are behind the boom in new car sales.<\/p>\n<p style=\"text-align: justify;\">\u201c67% of respondents agreed with the statement that PCP has been the most important factor in the growth of new car registrations,\u201d it said<\/p>\n<p style=\"text-align: justify;\">The majority customers, 80%, expected to have positive equity in their car when the time came to replace it,\u201d said Craig Mailey, strategic planning director for the Cox Automotive International operations.<\/p>\n<p style=\"text-align: justify;\">\u201cIt feels to us that it is under control. Dealers can handle the volumes of cars coming back,\u201d said Mailey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dealers are confident they can handle the volumes of PCP <a class=\"moretag btn btn-primary\" href=\"https:\/\/dev.lnetdev.uk\/thevra2026\/30-dealers-target-pcp-customers-early-exchange\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":1700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[45,112],"class_list":["post-1850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-dealers","tag-pcp"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/posts\/1850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/comments?post=1850"}],"version-history":[{"count":0,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/posts\/1850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/media?parent=1850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/categories?post=1850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.lnetdev.uk\/thevra2026\/wp-json\/wp\/v2\/tags?post=1850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}